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The Five Thieves of Happiness – How Brands Must Help Re-Define the Good Life

Redefining the Good Life requires a shift of mindset not only for companies, but also for individuals. Many of our challenges in creating a sustainable world come from how we define happiness. Based on Dr. John Izzo’s bestselling book The Five Thieves of Happiness, this talk explored five mental mindsets that are currently robbing us of our personal happiness and potentially depriving us of the best collective future.

John Izzo, Izzo Associates

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