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From Meatless Mondays to Meatless Many Days: Motivating and Incentivizing People to Change Their Diet

Todd Smith of Morningstar Farms will walk us through their new campaign, Just What The World Ordered, aimed at motivating and incentivizing people to change their diet. Kicking off with a groundbreaking documentary series that highlights the lives of 5 different people who adopt the “veg” lifestyle, Morningstar’s campaign is all about educating, overcoming barriers and showcasing the benefits a veg lifestyle can have on our planet.

Todd Smith, DIRECTOR OF BRAND AND INNOVATION MARKETING, MORNINGSTAR FARMS

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