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On a Quest for Solving Ever More Complex Behavior Change Challenges: Emerging New Tools and Frameworks
November 19, 2015
Despite wide-spread high-level understanding of everyone’s role in the complex system that is our global economy, it has proven quite difficult for most brands to inspire necessary changes in consumer behavior at scale. This session offers fresh insights and tools to help brands make progress in the difficult quest toward incentivizing new cultural norms around shopping and consumption of material goods. By combining the power of ‘nudging’ strategies, behavioral economics and cognitive psychology, Krukow and BrainJuicer help companies and the public sector understand their stakeholders’ values and appeal to them in compelling new ways.
Speakers: Alex Batchelor, BrainJuicer - Joss Tantram, Terrafinity - Sillie Krukow, Krukow