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Research Roundtable, Part 2: What the Good Life Means to Consumers, and How They Imagine Brands will Help Take Us There

This session unveiled a unique compilation of new research data that helps explain how consumers imagine The Good Life, and what roles they believe brands can play in delivering it. Representing new partnerships that Sustainable Brands has established with Mr. Goodvertising, GlobeScan, Cone Communications, and Brand Strategies, as well as a few additional contributors, this research roundtable shared valuable new insights on a number of trends and tremors around consumer attitudes and behavior, as well as an updated set of behavior change tactics brands can use to shape consumption patterns.

Thomas Kolster, Founder, Mr. Goodvertising

Eric Whan, Director, GlobeScan

Whitney Dailey, Director of Marketing, Cone Communications

Richard Notarianni, Marketing Communications Strategist, Havas

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