Search the Sustainable Brands Library

Smart ‘Nudging’ Strategies for the Win: How Virgin Changed an Important Employee Behavior

Motivated to improve its fuel and carbon efficiency, as well as reduce operational costs, Virgin Atlantic experimented with a novel approach few, if any, in its industry have tried to date — combining behavioral science and smart data communication in order to change pilots’ behaviors around fuel consumption. The company engaged 335 captains over 40,000 flights, monitoring fuel use during three distinct phases: before planes took off, while they were in the air, and finally on the ground after landing. Pilots received all that data and were divided into four groups with four different sets of incentives aimed at motivating them to use less fuel. Join this session to find out what those incentives were, which ones worked best and how Virgin went about carrying out the whole project.

Claire Lambert, MANAGER– FUEL EFFICIENCY PROGRAMME, VIRGIN ATLANTIC

  Sign up for SB Newsletters
Get the latest personalized news, tools, and virtual media on a wide range of sustainable business topics in your inbox.

User login

Engage the community

GET THE LATEST NEWS SENT TO YOUR INBOX

Click a term to initiate a search.

Media Type

Brands