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The Trust Index: Exploring the Critical and Notorious Question of Stakeholder Trust

Achieving business success, sustainability, and positive impact requires stakeholder trust. Trust is the foundation for effective stakeholder engagement, acceptance and approval that leads to everything from a social license to operate to shareholder confidence. Not surprisingly, understanding trust, much like understanding sustainability, is difficult and can be a moving target. Enter The Trust Index – a new tool that measures the presence or absence of trust and tracks changes based on the degree to which social media is either positive or negative over time.

Kellem Emanuele, Attego ESG Impact Solutions

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