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The New “Power” is Empowerment

Thomas Kolster kicked off the Wednesday morning plenaries by introducing himself, a self-described ex-advertising guy turned sensible. He announced his next new project that is still underway — and rather than presenting a finished book, he was putting it to the audience to get their input. His latest book, provisionally titled, The New Power is Empowerment, unravels how and why brands need to redefine the good life and give individuals the power to get involved in this process.

Thomas Kolster, Goodvertising

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