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The Total Contribution Approach: Measuring and Communicating the Whole-System Economic Value of Sustainability Programs

The number of brands committed to sustainability is growing by the day, but few have effective tools to illustrate the extra value generated by purposeful systems-oriented innovation. This session will present promising new tools creating for this exact purpose — a new value-to-society calculator that estimates a brand’s contribution to society along the entire value chain, a methodology to measure the economic value of the impact a brand has on the vital capitals of resources, know-how and networks, and more. Don’t miss out on this opportunity to be among the first people in the world to get a glimpse of this breakthrough set of tools.

Ralph Thurm, onCommons gGmbH
Claudine Blamey, The Crown Estate
Christian Heller, BASF

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