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Circularity as the Leading Design Principle of Our Time

To many in the global Sustainable Brands community, the vision of a circular economy is the single most promising source of hope for a flourishing future. And while significant challenges remain, many brands have made compelling progress toward closing material loops – so much so that leading experts all over the world now describe circularity as the leading design principle of our time. This session hosted a discussion on tweaking existing business ecosystems to accommodate circular models. Panelists compared notes on attempts to create such models to date, highlighted existing gaps and discussed how the design community can further help scale up what sustainability strategists have already started.

Marisa Guber, Education Manager, Cradle to Cradle Products Innovation Institute

Stacy Glass, Vice President, Built Environment, Cradle to Cradle Products Innovation Institute

Juan Jose Freijo, Global Head of Sustainability, Brambles

Tom Szaky, CEO, TerraCycle

Sean Ansett, CoFounding Team and Advisor, Fairphone

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