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On the Path to Faster Adoption of Circular Business Models: Circularity Indicators, Evolving Partnerships and More - Jocelyn Blériot, Ellen MacArthur Foundation

To many in the global Sustainable Brands community, the vision of a circular economy is the single most promising source of hope for a flourishing future. And while some brands have made compelling progress toward closing material loops, many challenges remain for the vast majority of players trying to innovate on this front. To help navigate those challenges, the Ellen MacArthur Foundation (EMF) has recently introduced Circularity Indicators and other tools that help measure and modify the level of circularity of existing business models. This discussion session will introduce the tools in question and provide guidance on ways brand can apply them right away.

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