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Turning Your Consumers into Advocates

This keynote presentation by Loa Dalgaard Worm inspired companies to get involved, communicate more effectively and ramp up efforts in turning consumers into advocates. Loa presented the business case for why it’s important to tap into global consumer awareness and worries, and why it’s necessary to utilize the SDGs and position your own efforts and products in connection to these agendas. Many left inspired from this presentation and ready to enact more benefits from your sustainability efforts and increase brand value.

Loa Dalgaard Worm, FSC Denmark

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