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The Rise of Bio-Materials and Bio-Products: Current State of Play, Likely Future Scenarios, and Effective Brand Strategies - Kathryn Sheridan, Sustainability Consult

Even though the rise of bio-materials and bio-products has appeared strong over the last few years, many important questions about it remain largely unanswered. Which categories of bio-materials and bio-products are seeing enough consumer demand and ROI to cause systemic transformations in their respective industries? Which categories are poised for significant growth in the near and long term? Which ones aren’t, and why? What trade-offs are important to understand for brands looking to modify their product portfolios in favor of adopting bio-materials and bio-products? These questions, and more, will be addressed in an open discussion led by this panel of experts.

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