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How to Utilize Cities as Partners and Customers for New Sustainable Solutions: the Brand Perspective

The intersection of corporate sustainability and city sustainability is both exciting and relatively unexplored so far. It carries a lot of potential for mutually-beneficial public-private partnerships, though it also requires deep knowledge and careful planning in a number of technical, social and cultural domains. This session will explore a few recent case studies of major brands already building innovative partnerships with cities. Learn how new ‘unusual’ partnerships have formed or are about to form, and what further opportunities corporate sustainability teams can expect in the near future.

 

Carrie Majeske, ASSOCIATE DIRECTOR OF GLOBAL SUSTAINABILITY INTEGRATION, FORD MOTOR COMPANY
Josh Henretig, SR DIRECTOR ENERGY, ENVIRONMENT & CITIES, MICROSOFT
Marc Gunther, EDITOR AT LARGE, GUARDIAN SUSTAINABLE BUSINESS US
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