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Cultural Fusion and Creativity: Bringing Surprising Sustainability Solutions to Market

The world doesn't seem to need, or want, one convergent approach to dealing with global environmental and social issues. Fascinating cultural fusion and creativity are coming out of Brazil, India, Turkey, The Middle East and East Asia to challenge or complement some dominant Western thinking around corporate sustainability. Different types of ethics and traditions can produce elegant solutions not typical in the Western world. Author John Grant embarks on a journey through some flagship case studies and their implications for global companies, marketing campaigns and consumer audiences.

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