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Future-Proofing Your Brand

This session will aim to introduce the audience to futures techniques as a means of uncovering ways to build long-term value for the brand. By immersing delegates into future possible worlds - scenarios - and leading them through a series of questions - delegates begin to identify the long-term opportunities and risks to their brand as a result of exposure to meta-social, economic and environmental trends. Delegates will then be helped to understand the innovation required today to future-proof their brands for tomorrow. Brands in many businesses, including Danone, Tata Global Beverages, Pepsico, Sainsbury's and others have benefitted by participating in this process with non-profit Forum For the Future.

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