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Making the Internet and Digital Media More Sustainable: Where We Are and How Brands of Any Industry Can Help

In 2011, American entrepreneur, investor, and software engineer Marc Andreessen famously said that “software is eating the world”, noting that “we are in the middle of a dramatic and broad technological and economic shift in which software companies are poised to take over large swathes of the economy.” As consumers further embrace the Internet of Things and companies continue migrating business processes online, driving more decisions with data, his prophetic statement is coming true, but perhaps not in the way he imagined. With a carbon footprint larger than that of the airline industry and electricity needs rivaling those of Germany, the internet has a significant environmental impact that will only continue to grow as more of the world’s population gets online. Already leaders in providing more value with less impact, brands in the global Sustainable Brands community are in a unique position to lead toward more ecologically-friendly digital solutions. This session will outline strategies, partners and tools brands can use to achieve a more sustainable online presence.

Tim Frick, FOUNDER, MIGHTYBYTES

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