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The Role of Sound Cybersecurity and Data Privacy Practices in Supporting the Purposeful Brands of the Future

This timely discussion looked at cybersecurity and data privacy concerns that brands should keep in mind, given the recent spike in leaks and hacking threats. Key questions included: What are good sources of up-to-date thought leadership on related risks and opportunities? What is the latest consensus around users’ and consumers’ positions on data privacy and cybersecurity, and how can brands get ahead of the curve? What new cybersecurity and privacy issues may appear due to the spread of artificial intelligence and automation, and how should executives plan to tackle them?

Pam Van Orden, Director of Brand, McAfee

James Sullivan, Vice President, Sustainability Management & Strategy, SAP

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