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Incubating Sustainable Innovation While Avoiding Unintended Consequences

This presentation will highlight 3M’s approach to fostering innovation to develop products that help its customers achieve their sustainability goals.   Using several 3M products from the consumer and business markets,  the presentation will walk though the company’s sustainable innovation strategies including educating R&D staff regarding sustainability trends, conducting voice of customer research, creating a culture of collaboration across businesses, and using product life cycle management and assessment to identify trade-offs and opportunities as part of new product development /introduction.  

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Brands