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Innovations in Sustainable Packaging

Packaging generally forms a customer's first direct experience with any tangible consumer good, and consumers find significant cues about the seriousness of a brands commitment through their interaction with packaging. Good ideas for standing apart come from many directions -- whether from global leaders like Pepsi and or from a former SB Innovation Open entrant like Replenish. Join Katherine O'Dea of the Sustainable Packaging Coalition for a look at new consumer expectations around packaging, and see how some are taking the lead to differentiate themselves at this key touch point with their customers

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