Search the Sustainable Brands Library

Menial Can Be Meaningful, too: How to Infuse Menial Jobs with Purpose and Set Up a Path for Growth

Provided you’re the type of manager willing to be a tad rebellious, you can tinker with any job so that it feels meaningful and fulfilling – and yes, we do mean ANY job, including janitors, fast food servers, you name it! With a little bit of inspiration, some creativity and the right tools, you can have menial labor provide housing to low-income families, bring hope to terminally-ill children, clean oceans or otherwise make a positive social impact. Whether your firm is in accounting, technology, construction, or any other industry, the practice of “job purposing” can integrate societal good into any job, no matter how unskilled or technical. Join this session to explore the science behind job purposing and learn how an innovative roofing company from Southern California is bringing workplace purpose to life with spectacular results.

Bea Boccalandro, President, VeraWorks

Charles Antis, Founder & CEO, Antis Roofing & Waterproofing

  Sign up for SB Newsletters
Get the latest personalized news, tools, and virtual media on a wide range of sustainable business topics in your inbox.


User login

Engage the community



Click a term to initiate a search.

Media Type