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Pivoting from Reputation to Revenue: Sustainability as a Strategic Differentiator

Sustainability leaders have historically focused on reputation, return on investment, and ratings/rankings to justify the value of their programs. Can sustainability leadership be leveraged as a strategic differentiator in the sales process with revenue growth as the metric? Hewlett Packard Enterprise had the opportunity to build their sustainability leadership from scratch two years ago and made this mindset shift. In this session, we learned how one leader identified new opportunities to leverage sustainability leadership and made sustainability a key business driver for his company.

John Frey, Hewlett Packard Enterprise

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