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Making Food Personal Again: A Model Story of Courage and Purposeful Listening

Back to the Roots founders Alejandro Velez and Nikhil Arora detailed for SB '13 attendees their start-up’s meteoric rise from fraternity science experiment to national provider of mushrooms to Whole Foods. Their latest product is a table-top aquaponics system, which incorporates a fish tank and a small herb garden. The product is intended to help kids better understand nutrient cycling and food production. The team took their idea to Kickstarter and raised nearly $250,000 in thirty days; the new Aqua Farms will soon be available in stores.

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