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How Critical Global Issues Will Shape Tomorrow’s Business Landscape

It is rare for a major brand, or any company for that matter, to have a ‘Chief Futurist’ on staff. In this talk, Ford’s Chief Futurist Sheryl Connelly will unpack the value her job delivers to the rest of the company, diving specifically into recent insights her team has reached about the ways Millennials and Gen Z are reshaping the relationship between brand authenticity and trust.

 

Sheryl Connelly, MANAGER, GLOBAL CONSUMER TRENDS AND FUTURING, FORD MOTOR COMPANY

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