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The State of Activating Purpose: Research Data on Thousands of Purpose-driven Brand Campaigns

In this session, Radley Yeldar and Business in the Community present insights and recommendations based on comprehensive research of existing purpose-driven brand communications. The panelists explore what’s working and what isn’t among thousands of brands’ efforts to communicate sustainability- and purpose-inspired messages across a wide range of media types. Discussion questions that are addressed include: Why are some brands better at talking the talk than walking it, and vice versa? What tactics are proving most effective in the eyes of consumers? Which sectors are doing more than they’re saying? How are social media, codes of conduct and integrated reporting making business more purposeful? What are the nine success factors of a truly purpose-driven brand?

Speakers:

Ben Richards - CONSULTING DIRECTOR - RADLEY YELDAR

Charlotte West - MARKETPLACE DIRECTOR - BUSINESS IN THE COMMUNITY

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Brands