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Story Cycle guide for using storytelling to communicate sustainability

Some consider the most important job of sustainability executives is translating technical details, such as financial and environmental data, into information that is useful to respective stakeholders. The Story Cycle guide developed by brand strategy and marketing firm Park&Co can serve as a helpful tool to help sustainability execs become successful storytellers for communicating sustainability.

Park&Co president Park Howell also offers some tips on tapping into your innate storytelling instinct and how to effectively utilize the guide in marketing efforts and enacting change within organizations. Howell explores the subject further in his upcoming book, Unlock Your Story.

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