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Measuring the Core Business Benefits of a Social Value Proposition

THIS IS PART OF THE COLLECTION: TOP 15 TOOLS AND TRENDS TO REIMAGINING BUSINESS MODELS, STRATEGY, AND ROI
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THIS IS PART OF THE TOP 12 CONSUMER INSIGHTS COLLECTION
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THIS IS PART OF THE COLLECTION: TOP 10 SB TALKS OF 2013
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Jason introduces the concept of a ‘social value proposition,’ motivates it with thoughtful consumer insights and walks us through the kinds of value it can deliver.

In the process, he underlines the distinction between socially conscious consumers and consumers who respond to ‘social value drivers'.

He argues the business logic of CSR and corporate sustainability is fundamentally changing. In a framework splitting business value into extrinsic and intrinsic – where intrinsic benefits affect actual consumption, while extrinsic ones don’t – Jason argues companies have been erring too much on the side of extrinsic.

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