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Meet the Aspirationals: Innovating for Complex Consumers
June 25, 2013
What defines the Aspirationals and why are they of significant importance as a consumer segment? How can brands apply the latest consumer insights, derived from both survey results and empathy work, in product and service design? How are the Aspirationals, or other consumer groups for that matter, likely to evolve in the near future in various geographies and what can brands do to adapt?