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Modeling the Shared Value of Industry Collaboration
October 25, 2011
In this session, John O'Connor, VP Sustainability Research, Gaia Metrics (formerly, World Bank, IMF) suggests a model for applying models typically used to value "own account intangibles" like capitalized R&D and brand equity to industry or shared intangibles, such as pre-competition collaboration and supply chain information systems. Case studies from diverse industries (computers & electronics, pharmaceuticals, textiles & apparel, mining, and alcoholic beverages) will be used to show how shared or industry wide intangibles can play a significant role in shareholder value, in some cases exceeding the contribution of the company's purchased or own account intangibles.
These case studies will be used to propose a tentative typology for how businesses seem to use industry intangibles to maximize shareholder value. Topics for discussion include how businesses seem to use industry intangibles to maximize shareholder value, how examples presented might apply to other industries, and how the value of industry collaboration might be connected to income and expense data, to support return on investment metrics.