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New Horizons in Measuring the ROI of Sustainability (Panel)

Cracking the code on the "ROI of sustainability," or even deciphering the very meaning of that phrase in various contexts, continues to be a challenge for many corporate leaders, investors and other stakeholders. Facing heightened shareholder concerns, whether due to a global economic crisis or general skepticism, how does one best demonstrate the value of investments in sustainability? What can a company hope for, as it transitions from measuring the ROI of individual projects (ex: energy efficiency) to capturing the return on a broader sustainability agenda? This panel discusses breakthrough research and modelling approaches that are proving useful in quantifying the impact of a range of sustainability efforts, including transparent disclosure, on the bottom line, stock prices, brand value, sales, risk reduction and employee value.

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