Search the Sustainable Brands Library

Measuring and Managing Brand Reputation: How CSR and Other Factors Influence Reputational Value

Reputation Dividend’s research clearly indicates that the measurable and manageable reputations of companies can causally, and with scientific rigor, be tied to their market values, and that their sustainability performance, in turn, contributes to their reputations. The methodology used by Reputation Dividend makes it possible to determine what the reputation contribution is for each of the following nine components to the market cap of a firm: quality of management, employee engagement, long-term investment potential, financial soundness, use of corporate assets, innovation, CSR, quality of products and global competitiveness. At the end of 2014, for example, CSR was found to be responsible for 10.7% of the total reputational value of S&P 500 companies. That is a conservative estimate of the value of CSR, given that at many companies CSR heavily influences many of the other right components of reputational value. In her keynote from New Metrics '16, Reputation Dividend partner and director Sandra Macleod shares the latest data and explains how CSR and other components contribute to total reputational value.

Sandra Macleod, PARTNER AND DIRECTOR, REPUTATION DIVIDEND

  Sign up for SB Newsletters
Get the latest personalized news, tools, and virtual media on a wide range of sustainable business topics in your inbox.

User login

Engage the community

GET THE LATEST NEWS SENT TO YOUR INBOX

Click a term to initiate a search.

Media Type

Brands