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The Ultimate Business Case: An Updated and Upgraded Guide to Finding the ROI of Sustainability

After publishing multiple fantastic practical guides to unlocking and calculating the ROI of corporate sustainability – including The Sustainability Advantage (2002) and The New Sustainability Advantage (2012) – globally recognized sustainability guru Bob Willard is set to unveil a new book in this series under the working title The Ultimate Sustainability Advantage Workbook. This new e-book, to be presented and explained in detail for the first time at New Metrics ’16, will enable evaluation of everything a company can gain by performing at the “ultimate sustainability” level. It also will provide a framework by which to justify aspiring to the ultimate level of performance in all areas that science says is required of companies, as described in the Future-Fit Business Benchmark. And last but not least, it will provide the “ultimate flexibility” for building a business case for a single sustainability initiative, a cluster of initiatives, or all categories of initiatives that collectively would enable the whole company, a company division, or a company location to be truly sustainable. Intended for use by internal sustainability champions seeking executive support for more aggressive company action on sustainability issues, this is a must-have for everyone in the Sustainable Brands community!

Bob Willard, AUTHOR, SPEAKER, AND FOUNDER, SUSTAINABILITY ADVANTAGE

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