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We Together: Changing the Lives of Refugees Through the Power of Sports and Business
December 13, 2016
In this talk, adidas Group Head of Strategy and Diversity Aki Ben-Ezra will discuss the power of sports and business to positively impact individuals, groups and societies, and why this power is more important today than ever before. The current influx of people seeking asylum in Germany to escape political persecution, war and terror makes this a challenging time for Germany. However, this is also a time that holds many opportunities if people, politicians and companies join forces in a positive shared vision. Enter We Together (Wir Zusammen), a business-driven integration initiative driving long-term projects to integrate refugees into the business community, and German society more broadly. A broad collaborative platform, We Together is the result of proactive measures taken by adidas and 36 other German companies aligned under the shared mission of creating an inclusive, diverse and flourishing society.
Aki Ben-Ezra - SENIOR DIRECTOR, STRATEGY & DIVERSITY - ADIDAS