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Campaigns that Enable Good Life Principles: Balanced Simplicity, Meaningful Connections

It is up to brands to be more proactive in anticipating and understanding their customers' changing aspirations even before they do — and then to innovate accordingly. How can brands anticipate these needs? Learn from leading case studies on how they brought products and services to consumers that enhance the Good Life principles of Balanced Simplicity and Meaningful Connections between each other and between consumer and brand. You'll take away insights into how these principles can actively enhance your relationship with consumers and improve your overall brand value.

 

Aaron Pickering, Senior Vice President, Cone Communications

Daniella Foster, Senior Director, Global Corporate Responsibility, Hilton

Mike Pepperman, Manager, Corporate Social Responsibility and Community Relations, LG Electronics

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