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How to Navigate Sustainability Messages, Claims and Labels: a New Tool to Help Purchasing Programs
June 1, 2015
The ISEAL Alliance will unveil a new tool that brings clarity to the confusing landscape of sustainability messages, claims and labels. Among other things, the tool provides key questions a business should ask its partners about the claims they are putting on products, such as “What does the claim refer to – a product, a package, one ingredient, or all ingredients?” or “What lies behind the claim – third party auditing, self-declarations, an award, an endorsement or a donation?”. Two years in the making, this user-friendly and interactive tool is expected to be especially helpful for decision-making within sustainable purchasing or procurement programs. The session will also feature discussion with corporate and non-profit leaders in the food sector about their experiences developing or using credible claims and labels.
Lara Koritzke, DIRECTOR OF DEVELOPMENT AND COMMUNICATIONS, ISEAL ALLIANCE
Geoff Bolan, US PROGRAM DIRECTOR, MARINE STEWARDSHIP COUNCIL
Todd Newman, VP & GENERAL MANAGER, EMERGING CATEGORIES, BUMBLE BEE SEAFOODS