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In Search of More Good: How and Why “Getting the Frame Right” is Essential in Design for the Good Life

For over two decades, Sustainable design guru William McDonough has led the charge, together with his colleagues, teams and collaborators in calling for the need and opportunity for us collectively to redesign the way everything in the world is made. As the Sustainable Brands community sets off on a global intention to take up the challenge collectively to Redefine, Redesign and Deliver a good life that works for all, Mr. McDonough provided a powerful challenge to the community. Come hear what it is and why it is key to fully enabling and energizing a shift to a regenerative future.

William McDonough, Founding Principal, McDonough Innovation

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