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Strengthening the “Connecting Thread”: Engaging Consumers with Purposeful Brands in the Fashion and Apparel Value Chain

The textiles and clothing industry is known to have a substantial impact on the environment throughout its value chain. Some consumers understand this. Many don’t. There is a real opportunity for brands to engage with the growing consumer demand for more sustainable products as well as tapping in to the potential demand for them. This fast paced and collaborative session will bring together best-in-class insights to help brands understand how to successfully engage consumers on even the most complex industry challenges. Attendees will leave with an exciting and practical mix of ideas about how to engage consumers with more sustainable products.

Speakers:

Alexis Haass - DIRECTOR OF BRAND SUSTAINABILITY - ADIDAS

Anders Lund - EXECUTIVE VICE PRESIDENT, HOUSEHOLD CARE & TECHNICAL INDUSTRIES - NOVOZYMES

Bert Van Son - CEO - MUD JEANS INTERNATIONAL

Orsola De Castro - CO-FOUNDER - FASHION REVOLUTION DAY

Cécile Martin - SUSTAINABLE TEXTILES TECHNICAL SPECIALIST - WRAP

Jamie Rusby - HEAD OF SUSTAINABILITY COMMUNICATION - IKEA

Neil Lant - RESEARCH FELLOW - PROCTER & GAMBLE

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