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The ‘Old Guard’ Acquires the ‘Next Generation’: How Acquisitions Can Change Internal Dynamics around Sustainability

What happens to the “purpose” when a purpose-driven brand is acquired by a large multinational corporation? Join Honest Tea and parent company Coca-Cola, along with Annie’s Homegrown and parent company General Mills, for an in-depth exploration of the two integration processes. Speakers will share how these mergers changed internal dynamics around sustainability, how the purpose-driven subsidiary has influenced the parent company, and how this influence is evolving over time.

 

Gil Friend, CHAIRMAN, NATURAL LOGIC

John Foraker, PRESIDENT, ANNIE'S INC.

Steve Young, VP, MARKETING, GENERAL MILLS

Seth Goldman, CO-FOUNDER & TEAEO EMERITUS, HONEST TEA

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Brands