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Building Brand Value through Upcycling: How Creativity, Marketing and Social Action Can Make Garbage Great - Tom Szaky, TerraCycle

Terracycle excels at ‘making garbage great.’ It does so by converting used packaging and many other types of waste to various branded assets, which then start new lives in a number of roles as uniquely-looking consumer products, furniture, decoration or art. In this presentation, the company’s CEO will share effective and often unexpected ways to make the most out of a recycling or upcycling process by combining design creativity, social action campaigns and marketing savvy.

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