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Clorox Green Works: Green Housewives

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Clorox conducted a survey of American women for its Green Works line of cleaners. The study revealed that more women now feel pressure to be environmentally conscious than to be thin or to have smart kids, a good relationship, or a good car. The survey also found that the group feels that sustainable products should be affordable and accessible to everyone. These findings led to the brand reducing prices to within a 5 percent margin over conventional products, and the findings also led to the controversial Green Housewives campaign, which spoofs the "Real Housewives" TV shows to demonstrate this pressure to be environmentally conscious.
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