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Towards the Circular Economy: Accelerating the scale-up across global supply chains
January 30, 2014
In this report the World Economic Forum, the Ellen MacArthur Foundation, and McKinsey & Company joined forces to reconcile the concept of scaling a circular economy within the reality of a global economy and complex multi-tier supply chains. The key objective is to propose a very specific joint plan of action for industry leaders.
This report sets out to emphasize that the circular economy must hold its promise not merely to the village economy, but also to a globalized economy of nine billion. It presents the concept of circularity as a tangible driver of industrial innovations and value creation for the 21st century global economy.
This report is part of Project Mainstream, a longer-term collaboration between the World Economic Forum and the Ellen MacArthur Foundation.