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Keeping Customer Connections

The circular economy offers a new way of looking at the relationships between markets, customers and our use of resources. It's an approach that is not only good for the environment, but for business too, representing trillions in economic opportunities. For retailers specifically, there are opportunities to engage customers in the circular economy at every stage of the product journey.

A report from PA Consulting Group and the Ellen MacArthur Foundation, Keeping Customer Connections offers insight into customer attitudes towards reselling, donating or recycling products that are considered to be in their 'end of use' phase. The report also highlights programs that major retailers have implemented to boost engagement with customers on the circular economy, such as product take-back incentives.

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