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SB London Interview - Saatchi & Saatchi S on turning 'do good' into 'feel good'

This interview is from the Sustainable Brands London Conference in London, UK - November 27-28, 2012. Saatchi & Saatchi S's Julian Borra talks about turning 'do good' into 'feel good,' and the power of humor to engage people in disruptive conversations about sustainability.

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