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John Elkington: Taking Sustainability Exponential

As part of the UN Global Compact’s Project Breakthrough, which spotlights the best thinking and examples in sustainable innovation that demonstrate a commitment towards an exponential scale of change and impact, John Elkington of Volans discusses the U-bend of history and why the Sustainable Development Goals require something more than incremental change.

Elkington has been a pioneer of the sustainability movement for over 30 years. He is the Chairman and Chief Pollinator of Volans, a certified B Corporation driving market-based solutions to the future’s greatest challenges. He is Honorary Chairman of the consultancy SustainAbility, which he co-founded in 1987, and is perhaps best known for introducing the concept of a 'triple bottom line' in his 1997 book Cannibals with Forks.

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