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EKOCYCLE: An End Can Be a New Start

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Coca-Cola and musician will.i.am have teamed up to create EKOCYCLE, a new brand of products made from recycled materials. The goal of EKOCYCLE is to create attractive, desirable, sustainable products while also educating aspirational consumers about what often-discarded materials can be recycled to make such products. Popular brands Beats by Dre and New Era were among the first partners to create these fashionable products under the EKOCYCLE brand.

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