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Purposefully on Purpose: How Purpose Can Build More Societal Trust in Business.

Moderated by GlobeScan co-CEO Chris Coulter, and joined by GlobeScan Director James Morris and PepsiCo EVP Jon Banner, Sustainable Brands CEO KoAnn Skrzyniarz reflected on the suite of SB 2016 conferences which focused on the theme of “Activating Purpose.” Uniquely placed to provide insight on the inspiring ways that brands are activating their purpose, KoAnn provided a perspective on how purpose is being activated and where we can go from here.

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