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Put Your Numbers to the Test: Data Quality in Sustainability Measurements and Communication

Studies show that about 40% of consumers actively seek environmental information about the products they buy, and that they favor products with credible and specific environmental data. Sustainability measurements are often put to the test, and statements lacking credibility are off-putting to the extent that as much as 77% of consumers would boycott products with misleading claims. The reliability and quality of the underlying data and methodology play a crucial role in determining the credibility of sustainability metrics. Credible metrics are also important for identifying impact hotspots, and facilitating decisions that could reduce an organization's future risks and liabilities. It all begins with quality data.

But what exactly does quality data mean in the context of sustainability measurements? In this webinar, we will help you understand the characteristics of good data and the tradeoffs between using different data sources to measure your organization's sustainability performance. Join us for a discussion about the role of quality data and hear from company insiders about their experiences with environmental impact data.

What You Will Learn:

  • Understand the tradeoffs associated with different data characteristics and how these characteristics influence your environmental impact analyses.
  • Best practices and lessons learned from private sector sustainability leaders.
  • How the Comprehensive Environmental Data Archive (CEDA) can be leveraged to achieve robust environmental impact analyses.

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