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Designing Sustainable Packaging? Five Things You Must Know First

Packaging is designed to convey and protect but what other functions must it also serve, and how can packaging be rethought for lower impact? The unnecessary waste associated with traditional packaging is of growing interest, yet there is considerable confusion about trade offs associated with various sustainable packaging options. How will this trend toward low impact packaging affect the supply chain? Will moving toward more environmentally sensitive packaging improve the perception of your brand or do consumers not really care? CPG packaging expert and adviser to Sprint, JoAnn Hines will answer these questions and more, while giving you smart ideas for rationally including a lower impact packaging system as part of an operations and brand strategy.