Gamification and Sustainability: Changing Behavior with Fun

Gamification is a hot topic, with big brands, startups and non-profits trying to leverage the power of points, badges, levels, challenges and rewards to engage users, generate virality and solve problems in sustainability. Join Gabe Zichermann, GSummit Chair and author of Gamification by Design and Game-Based Marketing as he discusses some of the main ways that gamification will change your CSR initiatives and make the world a better place. He shares examples of gamification done right - and done poorly, and key patterns that have been used successfully to create engagement.