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1. Introduction to Opportunities in Sustainable Innovation
What you will learn: Who’s realizing what benefits in the drive to sustainable innovation. From new forms of investor support and share price stability to reduced expenses, improved brand equity and greater market share and sales, happier employees, stronger partnerships and more, the business benefits of making the commitment to start down a path toward building a more sustainable business and brand are many. Our series begins with a look at what many companies are already seeing in the way of return on their sustainable business leadership. Expect also a definition of terms to help you better interpret what you read and/or conversations you may encounter, as well as prepare you for the learning journey ahead.