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The Real Deal on Seals and Certifications
January 13th, 2012
Thank goodness for LEED, Green-e, FSC, CRADLE TO CRADLE, ENERGY STAR, 1% for the PLANET, GREEN SEAL and FAIR TRADE CERTIFIED among the many other labels that help us make good purchasing decisions. But, did you know that the use of 3rd party labels – those that indicate some environmental benefit provided by your products or services – can expose your company to liability? This past summer, AVON and TransFair were taken to task by the National Advertising Division of the Better Business Bureau for the use of a general Fair Trade Certified logo on personal care products comprised of only 2-5% fair trade ingredients and high-profile, high-dollar class action law suits for “false green claims” are becoming all the more common.
While organizations like GreenBlue are launching new logos intended specifically to comply with the anticipated release of the Revised FTC Green Guides, others, like 1% for the Planet have to consider whether to revise their logo and marketing materials. What lessons can be learned from the TransFair case? What exactly are the new guidelines on Certifications and Seals? How is GreenBlue’s new Packaging Recovery Label System a model of compliance? These questions, and more, will be answered during this webinar hosted by The Brand Geek, Lara Pearson, of Rimon Law Group.